• Events as a shopable product/service.

  • Registration via a shopping/check out process.

  • More clicks to register, but can be mitigated by “creating an account”

  • “Sales” data makes it easier for us to track and report on.

  • Have “stock control” mechanisms, which can be a good or a bad thing.

  • Makes each event more serious

• Events as calendar events.

  • Registration via forms.

  • Very simple sign-up process

  • The longer we go, the more data we collect, the murkier it gets

  • No control mechanisms. Risk of internet spam

  • Strong integration with social media

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